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TIM’S STORY

In your business, the bulk (of work and operation) stops with you. This is acceptable when you are just starting out. But after a few months in, when your business begins to show signs it will survive (when you are able to generate your running and recurrent costs), you should shift the bulk of work to your business.

Tim runs a barbing saloon. When he started two years ago, he was directly responsible for everything that had to be done—sharpening the clippers and blades, getting the supplies (oil, powder, etc), the weekly mopping the office, and yes, satisfying clients with a well cut hairstyle. He usually concludes his day half dead and with not enthusiasm for the coming day. In fact, every day was the same—work, labour, fatigue.

Recognizing that the job he so loves has become a pain, a circle he wishes to get away from, he reached out for help. This ‘something’ must not kill the man, he thought. There has to be a better way to doing business, than this drudgery.

Fast-forward to a year later, with the help of the ‘help’ a clear HR and operations system had been developed and activated. A schedule has been set for almost all that needed to be done; the clipper sharpener comes to get the blades to sharpen and return them within the hour. Unless contacted, the cosmetic lady comes once a month to replenish the supplies of cream, powder and other hair treatments. A cleaner who worked with the neighbouring offices drops frequently in to clean the shop. Everything was clearly defined, automated to deliver the best output.

Tim’s only function now is to focus on delivering stunning haircuts to his clients. The entire operation cost him less than an extra %12 of his monthly income to maintain. But at this time his business was positioned massive growth. How? Because this was when he could finally focus on truly growing his business.

Why was this systems setup necessary?
a. For Consistency. We, as humans are used to expecting, no, demanding consistent experience. The system afforded Tim’s business consistency. Where everything is done accordingly, he can deliver nice haircuts consistently, while other things that need attention are attended to by others (remember the 80/20 Rule or Pareto Principle?). The entire system is part of delivering expected and consistent experiences to his clients.
b. Niche Leadership. Consistency in client experience creates the pathway to niche leadership or brand status. Customers are more loyal to brands and businesses that delivers consistent experience. This, Tim’s business could now do.
c. Better Pricing. Businesses delivering consistent experiences generally charge more for their services, the reason why Tim’s business grew substantially from then on.

Fast forward to today, Tim no longer cuts hairs. He now has two other salons he maintains. He supervises 7 barbers and a secretary now, including the support staff like the supplies lady.

The best part, according to him, is the time it avails him to do other more personal things he is passionate about. Like travelling some time.

LESSON: Better business system result in a more productive operation.
You will work too hard because your business is not working enough. Why must it be you who confirms your raw supply delivery, your product design, and then also handle your order confirmation.

The bulk SHOULD NOT stop with you. Liberate your business to work efficiently. Build a solid business system. Start today!

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