It is generally believed that business is the transaction between two individuals or entities for the sake of a trade-off of value (money or a form of payment from the buyer, versus product or service from you, the seller). However, business is really simply a system. A highly productive and functional business is built fundamentally on a highly efficient system. A wavy business is built on a type of guess-work system, or no system at all. This is where, rather than the business to set the pace and standard of experience, interactions and relations others have with it, it is dragged about, regularly shadowing others in the same niche. To remedy this, a commitment to build the business on systems that work is necessary. Here is where you, the business owner come in.
True, building a business on consistent systems take time, effort and some commitment. However, the long term benefits outweighs the time, resources and investments put in. One of such benefit is ease of operations. A business built on efficient systems come with operational ease. Also, at the heart of every business, you crave freedom; freedom of your time. It is only an efficient business system that can make this happen. The best part is, creating business systems will take you back to truly re-examine your entire operation and force you to see or put it in a new light.
Beyond these benefits, several others attend businesses built on effective systems. Below are 7 key reasons to build your business on lasting systems.
CONSISTENCY: Business systems endure there is a high level of consistency in your business delivery process. Customers are not ‘surprised’ when they patronize your business. Truly global businesses thrive on consistent experience their business delivers to their clients. This does not mean that you should close the gap for innovation or new forages. It means that you your business systems ensures your business delivers consistent values to your customers. It helps to promote your business culture. If a customer expects your delivery to come in 10 minutes, it won’t come a minute late. It is on delivery consistency that a business can build her and ensure repeat business.
FLUIDITY: Systems removes your business from the rank of the mad house to the efficient one. A business is a mad house where there are no clear systems. In fact, only a clearly orchestrated business system that functions as a unified whole can ensure that your people are on time, meet their daily target and are always in top shape to deliver more. This type of systems is what Bill Gates call ‘the Central Nervous system’ in his Book, Business at the Speed of Thoughts. Ensuring optimal performance depends on how seamlessly fluid your business systems are; your operations, marketing, delivery and other systems. Take a look at successful brands, and you’ll brands business on (usually simple but) effective systems.
FUNCTIONALITY: Business functions more adequately on predictable variables. You cannot afford too many surprises in your business operations. It is hard enough to strive to predict the customer’s behavioral and buying pattern. It is utter chaos to as well have to deal with a business operations that is out of courses. This need, is a core reason why your business should run on business systems.
PRODUCTIVITY: Business becomes more productive when the resources engaged are systemized. A systemized business creates the rhythm of operations and functionality. Productivity is generally borne out of functions. This breeds specialization. Where systems exists, the tools and resources are more productive and even better managed.
MORE PROFITABLE: At the heels of productivity is profitability. With a functional and durable/sustainable systems, your business is geared up for profits. A business without clear or functional system cannot maintain the same level of profitability. What happens is the business owner will be forced to rely on making expenses smoothen the operations, whereas, what is missing is an efficient business system. To be productive, take the effort to move your business to run on systems. It is a poor business, one without proper systems.
BRAND: You know that. A brand is defined by the user or client; it is specifically how your business is perceived or seen by them. This perception is generally informed by the experiences they get when they interact with your business. Positive, warm and consistent experiences sets your business as the preferred choice (or list it among the evoked set). A preferred choice is ultimately a brand. This is what every SME should seek: how to deliver their products or services efficiently, consistently to score a chance at being the preferred choice. Branding is a function of systems.
AUTOMATION: Systems take the work out of the business. If your business is built on business systems, you will easily see that you can automate a lot more. For instance, a simple manual can help even a novice attend effectively to your best client. McDonalds have a simple, less than 2 minute procedure to cook a burger. This is almost automatic. Automating aspects of your process gives you, more control, rather than detracts from it.
GROWTH FREEDOM: With a fully functional business system in place, the business is set up for growth. Because the system ensures repeated experiences, you can focus on other more important aspect of the business; the 20% work that ensures the business thrives. This is the innovative part of the business. As a business owner, your true job is to work ON your business by creating a product, and developing the systems to ensure it is efficiently delivered.
If you want a business that works, you need a business system that works. True, the business is really a system. Yet, few know this and thus create a business (run) on a job kind of system. At best, you get used to working the job system, at worst, you regularly change your business system, thereby altering your customer experiences, and by extension, your brand status.